Line art and bitmap images must measure 1200 DPI at the intended dimensions of the ad. Digital files with flattened CMYK or grayscale TIFs or JPGs must have a minimum resolution ol 300 DPI. Color ads must he submined as CMYK (not RGB). Files must be print-quality PDF documents (with all fonts and graphics embedded) at a minimum resolution of 300 DPI.
Live Print Surface
For full-page color or black-and-white ads, the live-print surface is 7.5 by 10 inches, and all text and graphics must be within the live-print surface. Background bleeds are only available on full-page ads. The bleed must be oversized 9.5 by 12 inches, with the live-print area centered on the background page.
Full layout and design services are available. These production services are invoiced at an hourly rate, with a firm quotation given after your proposed ad copy and graphics have been received and checked. For custom designed ads, allow two weeks lead lime beyond the reservation dates listed on the 2013 Ad Placement Schedule.
Ads that do not meet the standards outlined here and require corrections or special treatment (such as resizing), will be charged an additional fee for this work.